One Step At A Time

Good Morning!
I Have Been Thinking

Marketing Strategies

The key that unlocks the sales potential of your ebook is to find a single sentence that becomes your selling handle. This sentence states what question or problem your book answers and the benefits your ebook can provide. Then be sure to use that sentence in every piece of sales and promotional material, and every time anyone asks you about your ebook.

Besides promoting your books assiduously online, there are several other strategies that can help you sell more books.

One is to give something away for free with your book, such as a valuable bonus item. Or bundle several ebooks under one price, which lowers the price for each ebook if they were sold separately.

An effective technique for figuring out a price is to send out a survey to your current customers. If these customers have already bought an ebook from you, ask for their opinion in terms of price. Do this by creating a sales page for the new book, but don’t include a price on that page. Instead, add a number of links to survey questions that ask pointed questions to aid you in assigning a price to your ebook.

Opportunity is never lost
It goes To Those Ready to Accept It!

Carolyn

Ice Breakers
12-Mile March

I was a new Army basic trainee at Fort McClellan and one requirement was a demanding 12-mile march.

We got started at 6 a.m. and were pumped up for the trek. An hour later, feeling the heavy load of our packs, we wondered if the end would ever come.

“Men,” our sergeant yelled, “You’re doing a FINE job. We’ve already covered four miles!”

Revitalized, we picked up the pace.

“And,” continued Sarge, “we should reach the starting point any minute now.”

Thought for Today:

“Bitterness and an unforgiving spirit can be likened to you taking poison and expecting that someone else would die from the effect. Forgiveness is about setting the prisoner in your heart free only to discover that all along, you had been the real prisoner.”
‘Tope Popoola
Clergy and Author

Tips and Techniques

I heard someplace that there is a book inside everyone. It is also very true that you probably know something that others would give anything to know.

Happy designing!

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Good Morning!
I Have Been Thinking
After you figure out your goal, you must figure out what your audience’s need is for your ebook. For example, does your book solve a particular problem? If
it does, and solves it in a way that hasn’t been written about in one hundred other ebooks, you will be able to achieve high sales at a high price. If your book solves a problem or answers questions in a new and unique way, you should price your book as high as you can go. You will achieve larger profits this way, but bring in fewer customers. Just make sure the question or problem that your book solves is one that is important and relevant to the majority of your market audience. If your ideas are not common knowledge, or you are presenting a brand new technique, you will be able to sell books at a high price. Just be prepared for your competition to undercut you on price as soon as they hear about your book.

Keep in mind that the above pricing strategy is temporary. Eventually, you will cease to sell books at this high price. So figure out in advance how long you plan to offer your ebook at this high price, and when that time is up, change your pricing strategy.

If you want to see large profits over customer draw, aim for an audience that is looking for easy solutions to their problems at a low price. If your book is aimed at solving one particular problem rather than general advice, then you can charge more. Start at the highest price the market will bear to bring in the largest profits, and plan to discount the book a number of times throughout the year.

Opportunity is never lost
It goes To Those Ready to Accept It!

Carolyn

Ice Breakers
Cornbread

On Coast Guard cutters, low-ranking crew members
take turns in the galley helping the cooks.

One young seaman aboard was always dropping dishes
and spilling food.

One day, alone in the galley, he noticed an unfrosted yellow
sheet cake cooling on a counter. Determined to rectify past
errors, the seaman made chocolate icing and decorated the
cake with it. The seaman stood proudly by the dessert as
the head cook returned to the galley.

Frantically, the cook began to look around. “Where did my
CORNBREAD go?” he shouted.

Tips and Techniques
Appeal to the emotion that is where you reach an individuals need, but need will never sell the information. Appeal to the emotion - yes. Sell to the desire.
Happy designing!

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Good Morning!
I Have Been Thinking
But the fact that unites eBooks and print books is that they are composed of ideas. It is the ideas in these books that have the ability to change, or possibly transform, people’s lives.

What do you think an idea is worth when evaluated against the cost of paper and ink?

It is the IDEAS that are valuable! That is how you determine the cost of your ebook.

What should I charge for my ideas?

There are all different formulas and methods for determining the correct price for your ebook. Let’s begin with honing in on your ultimate goals.

Decide if your goal is to get wide distribution and maximum exposure. This goal is aimed at drawing customers to your business or service, or to establishing the credibility of your reputation. If this is your main goal, you should aim to keep your price on the low side. Some authors have even priced their eBooks at a profit loss to draw a high number of new customers. The key is to find a price that maximizes your profits and the number of books you sell.

This is an excellent pricing strategy if you are looking to acquire long-term customers. Long-term customers are extremely likely to buy from you again and again as long as the first ebook they buy is of exceptional quality and beneficial to the customer However, if your book contains valuable and more importantly NEW information, references, or techniques then you should aim to price it on the high end.

Opportunity is never lost
It goes To Those Ready to Accept It!

Carolyn

Ice Breakers
Two Steaks

One day, Bill and Tom went to a restaurant for dinner. As
soon as the waiter took out two steaks, Bill quickly picked
out the bigger steak for himself.

Tom wasn’t happy about that: “When are you going to learn to be polite?”

Bill: “If you had the chance to pick first, which one would you pick?”

Tom: “The smaller piece, of course.”

Bill: “What are you whining about then? The smaller piece is what you want, right?”

Thought for Today:
“Anger or hatred is like a fisherman’s hook. It is very important for us to ensure that we are not caught by it”
-Dalai Lama

Tips and Techniques

The value of any art is of course in the eyes of the beholder. You cannot determine value based on paint and brushes. You cannot determine value based on the number of words. Value can only be determined in just how much of a win-win condition follows.

Happy designing!

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